The Thailand Automotive Quality Award is a prestigious awards organization, which annually collaborates with Custom Asia Co., Ltd., Thailand Automotive Institute, Inter-Media Consultant Co., Ltd., and Manager Newspaper to honor the most popular car manufacturers, based on consumer phone surveys of 6,400 vehicle users across 76 provinces in Thailand. The survey includes 12 leading auto brands and 45 vehicle nameplates. With the diverse and complete range of products that include Chevrolet Cruze, Aveo, Captiva, Colorado, Trailblazer, and other latest line ups, the TAQA award is a truly test for excellence, reliability, and commitment to a world-class precision performance.

Our team has been honored to collaborate with this distinguished recognition since 2008, as it supports consumers in making a more informed decision, before they place their trust in the dynamics and performance of an automotive. Consisting of categories for the best Sales Satisfaction, After Sales Satisfaction, Initial Quality, Brand Image, and Products related to Vehicles, the TAQA award truly recognizes the nation’s consumer voices, and celebrates their satisfaction. As a true reflection of consumer confidence and loyalty, this survey’s data has proven to be valuable for further product development, because it enables companies to achieve their targeted consumer’s objectives and optimal requirements.

Excellence award for the 5th consecutive year
Platinum award for the 10th consecutive year

TAQA Award

2021

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Mitsubishi

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Mitsubishi

Outstanding Brand Image

Outstanding Brand Image for High Safety

BMW

Outstanding Brand Image for Attractive Design

BMW

Outstanding Brand Image for High Technology

MERCEDES-BENZ

Outstanding Brand Image for Innovation

MAZDA

Outstanding Brand Image for Value for Money

ISUZU

Outstanding Brand Image for Fun to Drive

HONDA

Outstanding Brand Image for Trusted Brand

TOYOTA

Outstanding Brand Image for Good Handling

HONDA

Outstanding Brand Image for Environmental Friendly

NISSAN

Outstanding Brand Image for Fuel Economy

ISUZU

Outstanding Brand Image for Good Corporate Social Responsibility

NISSAN

Outstanding Brand Image for Good After Sales Service

TOYOTA

Outstanding Brand Image for Good Governance

NISSAN

Outstanding products related with vehicle

Outstanding Gas Station

PTTOR

Outstanding Fuel

PTT

Outstanding Lubricant

SHELL

Outstanding Tyre

BRIDGESTONE

Outstanding Tinted Film

LAMINA

Outstanding Car Battery

3K BATTERY

Outstanding Motorcycle

A.P.HONDA

Outstanding Quick Auto Service Shop

B-QUICK

Outstanding Auto Finance

KRUNGSRI AUTO

TAQA Award

2020

Outstanding Sales Satisfaction

Outstanding Sales Satisfaction for Passenger Car

Mitsubishi Motors Thailand Co., Ltd.

Outstanding Sales Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Mitsubishi Motors Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Mitsubishi Motors Thailand Co., Ltd.

Outstanding Initial Quality Satisfaction

Outstanding Initial Quality Satisfaction for Eco Car

Toyota Yaris

Outstanding Initial Quality Satisfaction for Small Passenger Car

Honda City

Outstanding Initial Quality Satisfaction for Lower Medium Passenger Car

Honda Civic

Outstanding Initial Quality Satisfaction for SUV

Honda CR-V

Outstanding Initial Quality Satisfaction for MPV

Honda BR-V

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door Extended Cab

Toyota Hilux Revo Smart Cab

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door

Toyota Hilux Revo Double Cab

Outstanding Initial Quality Satisfaction for PPV

Isuzu MU-X

Outstanding Brand Image

Outstanding Brand Image for High Safety

MERCEDES-BENZ

Outstanding Brand Image for Attractive Design

BMW

Outstanding Brand Image for High Technology

MERCEDES-BENZ

Outstanding Brand Image for Innovation

FORD

Outstanding Brand Image for Value for Money

ISUZU

Outstanding Brand Image for Fun to Drive

MAZDA

Outstanding Brand Image for Trusted Brand

HONDA

Outstanding Brand Image for Good Handling

FORD

Outstanding Brand Image for Environmental Friendly

NISSAN

Outstanding Intital Quality Satisfaction for Fuel Economy

ISUZU

Outstanding Intital Quality Satisfaction for Good Corporate Social Responsibility

NISSAN

Outstanding Intital Quality Satisfaction for Good After Service

TOYOTA

Outstanding products related with vehicle

Outstanding Satisfaction for Gas Station

PTTOR

Outstanding Satisfaction for Fuel

SHELL

Outstanding Satisfaction for Lubricant

SHELL

Outstanding Satisfaction for Tyre

BRIDGESTONE

Outstanding Satisfaction for Tinted Film

LAMINA

Outstanding Satisfaction for Car Battery

3K BATTERY

Outstanding Satisfaction for Motorcycle

A.P.HONDA

TAQA Award

2019

Outstanding Sales Satisfaction

Outstanding Sales Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding Sales Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding Initial Quality Satisfaction

Outstanding Initial Quality Satisfaction for Eco Car

Mitsubishi Mirage

Outstanding Initial Quality Satisfaction for Small Passenger Car

Toyota Vios

Outstanding Initial Quality Satisfaction for Lower Medium Passenger Car

Toyota Altis

Outstanding Initial Quality Satisfaction for Compact Crossover

Toyota C-HR

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door Extended Cab

Toyota Hilux Revo Smart Cab

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door

Toyota Hilux Revo Double Cab

Outstanding Initial Quality Satisfaction for PPV

Mitsubishi Pajero Sport*

Outstanding Brand Image

Outstanding Brand Image for High Safety

MERCEDES-BENZ

Outstanding Brand Image for Attractive Design

BMW

Outstanding Brand Image for High Technology

MERCEDES-BENZ

Outstanding Brand Image for Innovation

TOYOTA

Outstanding Brand Image for Value for Money

ISUZU

Outstanding Brand Image for Fun to Drive

MAZDA

Outstanding Brand Image for Trusted Brand

HONDA

Outstanding Brand Image for Good Handling

FORD

Outstanding Intital Quality Satisfaction for Fuel Economy

ISUZU

Oustanding Intital Quality Satisfaction for Environmental Friendly

TOYOTA

Outstanding Intital Quality Satisfaction for Good Governance

NISSAN

Outstanding Intital Quality Satisfaction for Good Corporate Social Responsibility

HONDA

Outstanding products related with vehicle

Outstanding Satisfaction for Fuel

SHELL

Outstanding Satisfaction for Gas Station

PTT

Outstanding Satisfaction for Lubricant

SHELL

Outstanding Satisfaction for Tyre

BRIDGESTONE

Outstanding Satisfaction for Tinted Film

LAMINA

Outstanding Satisfaction for Car Battery

3K BATTERY

Outstanding Satisfaction for Motorcycle

A.P.HONDA


TAQA Award

2018

Outstanding Sales Satisfaction

Outstanding Sales Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding Sales Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Mitsubishi Motors (Thailand) Co., Ltd.

Outstanding Initial Quality Satisfaction

Outstanding Initial Quality Satisfaction for Eco Car

Mitsubishi Mirage

Outstanding Initial Quality Satisfaction for PPV

Mitsubishi Pajero

Outstanding Initial Quality Satisfaction for Small Passenger Car

Toyota VIOS

Outstanding Initial Quality Satisfaction for Lower Medium Passenger Car

Toyota Altis

Outstanding Initial Quality Satisfaction for Compact Crossover

Toyota C-HR

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door

Toyota Hilux Revo Double Cab

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door Extended Cab

Toyota Hilux Revo Smart Cab

Outstanding Initial Quality Satisfaction for SUV

Honda CR-V

Outstanding Brand Image

Outstanding Brand Image for High Safety

MERCEDES-BENZ

Outstanding Brand Image for Attractive Design

BMW

Outstanding Brand Image for High Technology

MERCEDES-BENZ

Outstanding Brand Image for Innovation

MAZDA

Outstanding Brand Image for Value for Money

ISUZU

Outstanding Brand Image for Fun to Drive

MAZDA

Outstanding Brand Image for Trusted Brand

HONDA

Outstanding Brand Image for Good Handling

FORD

Outstanding Intital Quality Satisfaction for Fuel Economy

ISUZU

Oustanding Intital Quality Satisfaction for Environmental Friendly

TOYOTA

Outstanding Intital Quality Satisfaction for Good Governance

HONDA

Outstanding Intital Quality Satisfaction for Good Corporate Social Responsibility

TOYOTA

Outstanding products related with vehicle

Outstanding Satisfaction for Fuel

SHELL

Outstanding Satisfaction for Gas Station

PTT

Outstanding Satisfaction for Lubricant

SHELL

Outstanding Satisfaction for Tyre

BRIDGESTONE

Outstanding Satisfaction for Tinted Film

LAMINA

Outstanding Satisfaction for Car Battery

3K BATTERY

Outstanding Satisfaction for Motorcycle

A.P.HONDA


TAQA Award

2017

Outstanding Sales Satisfaction

Outstanding Sales Satisfaction for Passenger Car

Mitsubishi Motors (Thailand) Co., Ltd.

Outstanding Sales Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding Initial Quality Satisfaction

Outstanding Initial Quality Satisfaction for Eco Car

Toyota YARIS

Outstanding Initial Quality Satisfaction for City Car

Mazda Mazda 3

Outstanding Initial Quality Satisfaction for PPV

Toyota Fortuner

Outstanding Initial Quality Satisfaction for Small Passenger Car

Toyota VIOS

Outstanding Initial Quality Satisfaction for Lower Medium Passenger Car

Toyota Altis

Outstanding Initial Quality Satisfaction for Medium Passenger Car

Toyota Camry

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door

Toyota Hilux Revo Smart Cab

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door Extended Cab

Toyota Hilux Revo Double Cab

Outstanding Initial Quality Satisfaction for Compact SUV

Honda HR-V

Outstanding Initial Quality Satisfaction for SUV

Honda CR-V

Outstanding Brand Image

Outstanding Brand Image for High Safety

MERCEDES-BENZ

Outstanding Brand Image for Attractive Design

BMW

Outstanding Brand Image for High Technology

MERCEDES-BENZ

Outstanding Brand Image for Innovation

MAZDA

Outstanding Brand Image for Value for Money

ISUZU

Outstanding Brand Image for Fun to Drive

MAZDA

Outstanding Brand Image for Trusted Brand

HONDA

Outstanding Brand Image for Good Handling

FORD

Outstanding Intital Quality Satisfaction for Fuel Economy

ISUZU

Oustanding Intital Quality Satisfaction for Environmental Friendly

NISSAN

Outstanding Intital Quality Satisfaction for Good Governance

TOYOTA

Outstanding Intital Quality Satisfaction for Good Corporate Social Responsibility

TOYOTA

Outstanding products related with vehicle

Outstanding Satisfaction for Fuel

PTT

Outstanding Satisfaction for Gas Station

PTT

Outstanding Satisfaction for Lubricant

SHELL

Outstanding Satisfaction for Tyre

BRIDGESTONE

Outstanding Satisfaction for Tinted Film

LAMINA

Outstanding Satisfaction for Car Battery

3K BATTERY

Outstanding Satisfaction for Motorcycle

A.P.HONDA


TAQA Award

2016

Outstanding Sales Satisfaction

Outstanding Sales Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding Sales Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding Initial Quality Satisfaction

Outstanding Initial Quality Satisfaction for Eco Car

Mitsubishi Mirage

Outstanding Initial Quality Satisfaction for City Car

Mazda Mazda 3

Outstanding Initial Quality Satisfaction for PPV

Toyota Fortuner

Outstanding Initial Quality Satisfaction for Small Passenger Car

Toyota Vios

Outstanding Initial Quality Satisfaction for Lower Medium Passenger Car

Toyota Altis

Outstanding Initial Quality Satisfaction for Medium Passenger Car

Toyota Camry

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door

Toyota Hilux Revo Double Cab

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door Extended Cab

Toyota Hilux Revo Smart Cab

Outstanding Initial Quality Satisfaction for Compact SUV

Ford ECOSPORT

Outstanding Initial Quality Satisfaction for SUV

Honda CR-V

Outstanding Brand Image

Outstanding Brand Image for High Safety

MERCEDES-BENZ

Outstanding Brand Image for Attractive Design

FORD

Outstanding Brand Image for High Technology

MERCEDES-BENZ

Outstanding Brand Image for Innovation

MAZDA

Outstanding Brand Image for Value for Money

ISUZU

Outstanding Brand Image for Fun to Drive

MAZDA

Outstanding Brand Image for Trusted Brand

HONDA

Outstanding Brand Image for Good Handling

FORD

Outstanding products related with vehicle

Outstanding Satisfaction for Fuel

PTT

Outstanding Satisfaction for Gas Station

PTT

Outstanding Satisfaction for Lubricant

SHELL

Outstanding Satisfaction for Tyre

BRIDGESTONE

Outstanding Satisfaction for Tinted Film

LAMINA

Outstanding Satisfaction for Car Battery

3K BATTERY

Outstanding Satisfaction for Motorcycle

A.P.HONDA


TAQA Award

2015

Outstanding Sales Satisfaction

Outstanding Sales Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding Sales Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding Initial Quality Satisfaction

Outstanding Initial Quality Satisfaction for Eco Car

HONDA BRIO AMAZE

Outstanding Initial Quality Satisfaction for City Car

MAZDA 2

Outstanding Initial Quality Satisfaction for PPV

TOYOTA FORTUNER

Outstanding Initial Quality Satisfaction for Small Passenger Car

HONDA CITY

Outstanding Initial Quality Satisfaction for Lower Medium Passenger Car

HONDA CIVIC

Outstanding Initial Quality Satisfaction for Medium Passenger Car

HONDA ACCORD

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door

TOYOTA VIGO

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door Extended Cab

TOYOTA VIGO

Outstanding Initial Quality Satisfaction for Compact SUV

FORD ECO SPORT

Outstanding Brand Image

Outstanding Brand Image for High Safety

MERCEDES-BENZ

Outstanding Brand Image for Attractive Design

BMW

Outstanding Brand Image for High Technology

BMW

Outstanding Brand Image for Innovation

MAZDA

Outstanding Brand Image for Value for Money

ISUZU

Outstanding Brand Image for Fun to Drive

MAZDA

Outstanding Brand Image for Trusted Brand

HONDA

Outstanding Brand Image for Good Handling

FORD

Outstanding products related with vehicle

Outstanding Satisfaction for Fuel

PTT

Outstanding Satisfaction for Gas Station

PTT

Outstanding Satisfaction for Lubricant

SHELL

Outstanding Satisfaction for Tyre

BRIDGESTONE

Outstanding Satisfaction for Tinted Film

LAMINA

Outstanding Satisfaction for Car Battery

3K BATTERY

Outstanding Satisfaction for Motorcycle

A.P.HONDA


TAQA Award

2014

Outstanding Sales Satisfaction

Outstanding Sales Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding Sales Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction

Outstanding After Sales Service Satisfaction for Passenger Car

Toyota Motor Thailand Co., Ltd.

Outstanding After Sales Service Satisfaction for 1-Ton Pickup

Toyota Motor Thailand Co., Ltd.

Outstanding Initial Quality Satisfaction

Outstanding Initial Quality Satisfaction for Eco Car

TOYOTA YARIS ECO

Outstanding Initial Quality Satisfaction for City Car

HONDA JAZZ

Outstanding Initial Quality Satisfaction for PPV

TOYOTA VIGO

Outstanding Initial Quality Satisfaction for Small Passenger Car

TOYOTA VIOS

Outstanding Initial Quality Satisfaction for Lower Medium Passenger Car

TOYOTA VIGO

Outstanding Initial Quality Satisfaction for Medium Passenger Car

CHEVROLET CAPTIVA

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 4 door

TOYOTA FORTUNER

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door Extended Cab

TOYOTA VIGO

Outstanding Initial Quality Satisfaction for Compact SUV

TOYOTA ALTIS

Outstanding Initial Quality Satisfaction for SUV

HONDA ACCORD

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door/2WD

TOYOTA VIGO

Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 door/4WD

TOYOTA VIGO

Outstanding Brand Image

Outstanding Brand Image for High Safety

BMW

Outstanding Brand Image for Attractive Design

MERCEDES-BENZ

Outstanding Brand Image for High Technology

MAZDA

Outstanding Brand Image for Innovation

ISUZU

Outstanding Brand Image for Value for Money

MAZDA

Outstanding Brand Image for Fun to Drive

HONDA

Outstanding Brand Image for Trusted Brand

SUZUKI

Outstanding Brand Image for Good Handling

FORD

Outstanding products related with vehicle

Outstanding Satisfaction for Fuel

PTT

Outstanding Satisfaction for Gas Station

PTT

Outstanding Satisfaction for Lubricant

SHELL

Outstanding Satisfaction for Tyre

BRIDGESTONE

Outstanding Satisfaction for Tinted Film

LAMINA

Outstanding Satisfaction for Car Battery

3K BATTERY

Outstanding Satisfaction for Motorcycle

A.P.HONDA