The automotive industry was hard hit by covid 19 especially during the first 2 quarters of last
year, nevertheless, the automotive players never
back down and strike back harder to maintain
regain its momentum through various strategic
moves by
Utilizing OMNI channels to sales their products:
The salespersons were using online social media such as FACEBOOK and LINE to reach out to potential buyers instead of going through traditional offline showroom channels. Then they would make an appointment with the potential buyersto let them test and try the vehicles from home or even deliver the vehicle to their home. This practice is not limited only to the mass market segment but also to the luxury market segment as well
Enhancing purchasing power: Another approach
is by enhancing the purchasing power of car buyers
Enhancing purchasing power: Another approach is by enhancing the purchasing power of car buyers
Pickup brand leaders such as Isuzu introduce a
special campaign of free driving in the first 90
days with special interest and an affordable
installment plan starting from 4K BHT per Month.
A mass brand leader such as Toyota also
introduces a new way of owning a vehicle by
shifting the view of consumers to “Mobility as A
Service” or “Kinto”. Hence, in this case,
consumers do not need to make any down
payment with all-inclusive service solution such
as maintenance and repair, replacement vehicle
during servicing, 24-hour emergency coverage,
taking care of all tax and car license with starting
price of 10K BHT per month
Captive Finance such as Honda Leasing also
come up with the way to help ease the pain of
paying for those who work in a specific
occupation such as governmental agencies and
state enterprises or those who work with firms
that listed with Stock Exchange of Thailand with
the option of 0% down payment or 84 months
installment plan.