Our Shared Values.
We are the creator.
Together as a team, we excel in what we do.
We identify ourselves as CITE, embodying our internal philosophy of Value Creation and Customization, Integrity, Teamwork, and Excellence. We believe that the integration of these elements not only strengthens our organization but also empowers our clients with superior solutions and a dedicated team to support them.
Our Shared Values.
We are the creator.
Together as a team, we excel in what we do.
We identify ourselves as CITE, embodying our internal philosophy of Value Creation and Customization, Integrity, Teamwork, and Excellence. We believe that the integration of these elements not only strengthens our organization but also empowers our clients with superior solutions and a dedicated team to support them.
“Strive harder for perfection. Once you reach that goal, every achievement becomes a sweet reward!”
“Strive harder for perfection. Once you reach that goal, every achievement becomes a sweet reward!”
Sukit Tanskul
Chief Executive Officer
Why Custom Asia
Custom Asia is a full-service boutique market research company that strives to provide clients with impactful business solutions beyond simple data. We encourage our team to deliver services based on our corporate values, encapsulated in "CITE" : Creator and Customize, Integrity, Teamwork, and Excellence. Hence, we encourage our team to customize our research work by employing suitable research methodologies, aiming to provide the most impactful solutions to address our clients' business questions.
Why Custom Asia
Custom Asia is a full-service boutique market research company that strives to provide clients with impactful business solutions beyond simple data. We encourage our team to deliver services based on our corporate values, encapsulated in "CITE" : Creator and Customize, Integrity, Teamwork, and Excellence. Hence, we encourage our team to customize our research work by employing suitable research methodologies, aiming to provide the most impactful solutions to address our clients' business questions.
“Capturing insights on a daily basis, comprehending them, embracing their significance, and then sharing their implications and recommendations in practical language”
“Capturing insights on a daily basis, comprehending them, embracing their significance, and then sharing their implications and recommendations in practical language”
Nicha Tanskul Ph.D.
Managing Director
“More than 50% of innovation comes from the voice of the customer.”
“More than 50% of innovation comes from the voice of the customer.”
Teerapan Chitkawin
General Manager
General Manager