OUR SOLUTIONS

Integrates online customer behavior with surveys, enhancing understanding for informed decision-making and strategy development. Data mining involves capturing current customer behavior and reactions online, integrating this information with survey results to gain insights into the reasons behind such behaviors. This methodology enriches our understanding of consumer behavioral patterns and choices, unveiling the thought processes behind product and service decisions. The combined approach provides a comprehensive perspective for informed decision-making and strategy development.

Enhancing understanding of product experiences through observation techniques. Ethnography, a qualitative research method, provides valuable insights into consumer behaviors through observation techniques. This methodology facilitates product and marketing managers in establishing a direct connection with consumers, allowing them to capture all five senses and enhance their understanding of consumer experiences with products and services.

Captures consumer behavior, fosters active participation, and addresses daily challenges for innovative solutions. Nethnography is an interactive method where we capture consumer behavior and insights. It involves active consumer participation, obtaining input and reactions to products and services. This approach delves into the challenges consumers face in their daily lives, providing an opportunity for innovative solutions to address their current issues.

Our creative workshop turns recommendations into reality, refining solutions based on client limitations and customer needs for practical implementation. The creative workshop is a post-results offering in our consultancy service, translating recommendations into reality. By listening to our clients' limitations and fine-tuning potential solutions based on customer wants and needs, we aim to bridge the gap between strategic advice and practical implementation.

Precision in controlled environments is vital during product development. central location tests provide control, integrating technologies like eye tracking and sensory testing for optimization. During the product development stage, precision in a controlled environment is crucial. The concept of a central location test is highly effective, offering excellent control and monitoring for tests such as taste, concept, or design. Integration of technologies like eye tracking and sensory testing enhances our understanding of reactions, providing valuable insights to refine and optimize the product development process.

Precision in controlled environments is vital during product development. Central location tests offer excellent control and monitoring, utilizing technologies like eye tracking and sensory testing for refining and optimizing processes. The Focus Group methodology, conducted both online and offline, provides a valuable means to capture consumer insights. Online technology allows us to engage with people from various locations simultaneously, transcending geographical boundaries. Our focus is on utilizing projective techniques within Focus Group Discussions (FGDs) to extract useful insights, aligning with our objective to gather comprehensive and meaningful information and turning them to relevant business solution.